Elevating Land & Heritage’s Digital Presence

Client: Land & Heritage

Industry: Environmental & Heritage Consultancy

Services being provided: Website redevelopment, SEO, content strategy, social media, email marketing

Overview

Land & Heritage is a leading consultancy specialising in landscape planning, environmental conservation, and heritage restoration. Their team delivers sustainable solutions that protect and enhance the natural and built environment.

While their work speaks for itself, their digital presence needs some additional support – a website that truly reflects their expertise, stronger SEO to boost visibility, and a content strategy to engage the right audience. That’s where I come in.

The need

Although Land & Heritage has an established reputation, their online presence isn’t working as hard as it could. They need:

✅ A website refresh to improve user experience and better showcase their expertise

✅ A targeted SEO strategy to increase visibility

✅ Consistent, high-quality content to position them as thought leaders

✅ Stronger engagement on social media to connect with key audiences

✅ Email marketing to nurture relationships with clients and partners

The work

Working closely with their team, I will execute a strategic, three-phase approach:

1. Digital Strategy & Website Redevelopment

• Conduct a full website audit to identify usability and content gaps

• Redesign the site for a more professional, user-friendly experience

• Create a dynamic blog and case study section to showcase expertise

• Implement SEO best practices to improve search ranking

  
  

2. Content & Social Media Strategy

• Develop engaging blog posts, case studies, and client stories

• Craft a social media calendar with targeted LinkedIn content

• Review and optimise key team profiles to strengthen credibility

  
  

3. Ongoing Digital Marketing Support

• Launch an SEO strategy to improve organic search performance

• Develop email campaigns to keep stakeholders engaged

• Provide monthly analytics reports to track progress and refine strategy

The Results (projected & ongoing)

• Improved website usability & engagement – A cleaner, more intuitive site experience

• Enhanced SEO performance – Higher search rankings for key industry terms

• Stronger content presence – Regular blogs and case studies demonstrating expertise

• Increased social media engagement – More meaningful interactions with industry professionals

• Better client communication – Email marketing nurturing leads and partnerships

Conclusion

A strong digital presence is essential for any organisation looking to share its impact, connect with key audiences, and grow its influence. By combining website development, SEO, content strategy, and digital marketing, Land & Heritage will be better positioned to amplify its work and reach the right people.

This collaboration is an exciting step toward ensuring their expertise shines online. I look forward to continuing to support them as we refine and expand their digital marketing efforts.

🔗 Learn more about Land & Heritage’s work: www.landandheritage.com